Optical Arts,

Associated creatives

$TBWA\Media Arts Lab – LA$

TBWA\Media Arts Lab – LAAgency / Creative

Optical ArtsProduction

$TBWA\Media Arts Lab – LA$

TBWA\Media Arts Lab – LAMusic / Sound

Description

This video sequence for the Apple TV rebrand project showcases a man in a business suit running down a sterile, white office corridor. The footage transitions into abstract, colourful brand graphics and silhouette scenes of individuals working behind a screen. The cinematography utilizes clean lighting and precise framing to build visual tension. The piece highlights Apple's brand identity refresh through dynamic motion and minimalist environments.

Style

Horizontal, Cinematic, Clean

Industries

Streaming Platforms

Color

Jet Black (50%)

Pure White (50%)

Background

Office

Context

Brand Film / Corporate Video