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Brand
Apple
ProjectShot on iPhone 16 Pro | The Weeknd 'Dancing in the Flames'

Cadence Films, Production,

Associated creatives

Apple
AppleAgency / Creative
TBWA Media Arts Lab Los Angeles
TBWA Media Arts Lab Los AngelesAgency / Creative
Cadence Films
Cadence FilmsProduction
Pariah Creative
Pariah CreativePost Production / VFX
MONUMENTAL FX
MONUMENTAL FXPost Production / VFX
EXILE
EXILE

Tags

the weekndthe weeknd singingthe weeknd in carred vintage convertiblevintage convertiblesports carsmartphone in rigiphone 16 pro

Description

This commercial video for Apple features musician The Weeknd performing his song Dancing in the Flames. The visual sequence highlights the capabilities of the iPhone 16 Pro through BTS footage of the smartphone in a rig filming a red vintage convertible sports car. The artist is seen driving and singing in atmospheric, moody lighting with teal and warm tones, dense smoke, and cinematic framing. The production was created by Apple alongside TBWA Media Arts Lab Los Angeles, Cadence Films, Pariah Creative, and Monumental FX.