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  • ·Apple Mac Powered library commercial by MJZ and TBWA

Apple Mac Powered 2024

About

This commercial spot for Apple titled Mac Powered, created by agency TBWA Media Arts Lab Los Angeles and production company MJZ, is set in a dimly lit, traditional library filled with dark wood paneling and extensive bookshelves. A man wearing glasses and a light-colored jacket sits at a large wooden desk working on an Apple MacBook laptop, while an older woman observes him from various angles in the room. The cinematography employs moody, low-key lighting with natural daylight filtering through tall windows, emphasizing the atmospheric and cinematic tone of the narrative.

Brand

Apple

Project

Apple Mac Powered 2024

Keywords

man working on laptopman workinglaptop computerapple macbookman in libraryolder woman watching

Credits

TBWA Media Arts Lab Los Angeles
Agency / Creative
MJZ
Production

Styles

HorizontalCinematicMoody

Industries

Consumer Electronics

Background

Library

Context

TVC / TV Commercial
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