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Brand
Apple
ProjectM4 chip | No Sweat

Apple M4 chip | No Sweat 2024

Associated creatives

TBWA Media Arts Lab Los Angeles
TBWA Media Arts Lab Los AngelesAgency / Creative
Iconoclast US
Iconoclast USProduction
Electric Theatre Collective
Electric Theatre CollectivePost Production / VFX
AnalogFolk
AnalogFolkAnimation
Lime Studios
Lime StudiosMusic / Sound
Final Cut US
Final Cut US

Tags

muscular weightlifterweightliftermale weightlifterman lifting weightsman in blue singletblue singletheavy barbellbarbellred weight plates

Description

This video advertisement for Apple's M4 No Sweat project features a muscular weightlifter stepping onto the platform in an illuminated sports venue. The athlete wears a blue singlet adorned with the Apple logo and M4 text, preparing to lift a heavy barbell loaded with red plates. Overhead stadium lighting casts dramatic highlights across the arena and competitors. The commercial captures the intensity and focus of high-level athletic performance.