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Brand
Apple
ProjectiPhone + Apple Watch - Another Birthday

Apple iPhone + Apple Watch - Another Birthday 2023

Associated creatives

Sanctuary
SanctuaryProduction
TBWA Media Arts Lab Los Angeles
TBWA Media Arts Lab Los AngelesAgency / Creative

Tags

elderly man listening to phoneelderly manman listening to phoneman by windowolder man sitting

Description

This cinematic video commercial for Apple highlights personal connections captured through iPhone and Apple Watch. The sequence features intimate morning scenes, including an elderly man listening to a birthday message by his window and a father checking his phone. The color palette is cool and moody, creating a quiet and reflective atmosphere. The production was created by Sanctuary with agency TBWA Media Arts Lab Los Angeles.