TBWA\Media Arts Lab Tokyo, Agency / Creative,

Description

This commercial video for Apple highlights the creative process of the student game development circle freshmeeeeeen. The footage captures students working together in a classroom setting, coding on Mac laptops, scanning objects with an iPhone, and building 3D game assets. Natural lighting illuminates the indoor workspace where participants interact with Apple devices to design and program their project.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Consumer Electronics

Color

Background

Office

Context

Brand Film / Corporate Video