TBWA Media Arts Lab Shanghai, Agency / Creative,
Associated creatives
Tags
Description
This behind-the-scenes video details the production of the Apple Chinese New Year campaign project I Made a Mixtape for You. Directed by Michael Gracey and produced by Partizan for TBWA Media Arts Lab Shanghai, the project showcases musical storytelling captured through the lens of an iPhone 16 Pro. The video features interviews, dance sequences on neon-lit streets, and detailed looks at smartphone filmmaking techniques and camera controls.
Style
Documentary, Horizontal, Action, Moody
Industries
Consumer Electronics
Context
Backstage / Behind the Scenes