TBWA Media Arts Lab Shanghai, Agency / Creative,

Description

This cinematic commercial for Apple's Chinese New Year campaign titled Glad I Met You portrays the repetitive daily routine and inner reflections of an office worker. Directed with natural lighting and moody interior grading, the video captures everyday moments from brushing teeth to commuting on a scooter and working in a cubicle office environment. Produced with contributions from TBWA Media Arts Lab Shanghai, BUCK USA, and Heckler China, the piece employs thoughtful framing and muted tones to explore urban lifestyle themes.

Style

Horizontal, Cinematic, Desaturated, Warm

Industries

Consumer Electronics

Color

Background

Bathroom

Context

TVC / TV Commercial