HONG KONG Amsterdam, Agency / Creative,
Associated creatives
Tags
Description
This music video project created for Appelsap in 2018 features a dynamic mix of black-and-white and colour sequences. The visual opens with a man in sunglasses, a cap, and a varsity jacket holding a firearm against a plain studio background, before transitioning to wider outdoor scenes with two men leaning against cars. Subsequent shots include a low-angle group perspective, artistic lighting effects with hooded figures, and a final studio shot viewed through a vintage camera viewfinder. The editing employs rhythmic cuts that match the tone and pacing of the accompanying audio.
Style
Horizontal, Action, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Music
Background
White Seamless
Context
Music Video