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Person holding a branded FreshDirect grocery tote bag filled with vegetables in front of a brownstone stoop

Andrew Zaeh, Photographer, New York

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Description

A person is captured carrying a large reusable grocery tote bag prominently featuring the FreshDirect logo and a graphic of fresh carrots. The bag is filled with produce, including visible carrot tops and packaging. The individual is wearing a high-visibility orange vest over dark clothing and stands on a sidewalk in front of brownstone steps and a double doorway. The composition is vertically oriented, shot outdoors in natural daylight, emphasizing the delivery action.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Grocery

Color

Pure White (50%)
Crimson (30%)
Forest Green (20%)

Background

Residential Building

Context

Editorial