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Brand
Massimo Dutti
ProjectRentrée Officielle

Ander Gaztelu,

Associated creatives

Ed Martin
Ed MartinPhotographer
Luca Esposito
Luca EspositoDirector
Vito Castelo
Vito CasteloFashion Editor/Stylist
Egon Crivillers
Egon CrivillersHair Stylist
Sarai Pujol
Sarai PujolHair Stylist
Ander Gaztelu
Ander GazteluCasting Director
Ariadna Gazquez
Ariadna GazquezCasting Director
Alicia Torres
Alicia TorresExecutive Producer
Ariadna Gazquez
Ariadna GazquezProducer
Lulu Tenney
Lulu TenneyModel

Tags

woman standing at vending machinewoman standingvending machinemodel interacting with vending machinemodellulu tenney

Description

This commercial campaign video for Massimo Dutti titled Rentree Officielle was directed by Luca Esposito and photographed by Ed Martin, with fashion styling by Vito Castelo. Model Lulu Tenney stands in a minimalist studio setting against a white seamless backdrop, interacting with a retro wooden vending machine. The video captures clean composition and soft natural lighting, highlighting contemporary tailoring against a stark architectural prop. Hair styling was led by Egon Crivillers and Sarai Pujol, with casting by Ander Gazketu and Ariadna Gazquez.