Brand
Laconic, Post Production / VFX,
Associated creatives
Tags
Description
This commercial video for Esselunga titled Anche la spesa che non fai e importante captures cinematic night sequences on city streets and inside modern supermarkets. The film features various people carrying grocery bags, walking along cobblestone walkways, and interacting outside storefronts illuminated by festive string lights. Post production and visual effects were handled by Laconic, with production service by Indiana Production. The lighting throughout emphasizes moody evening tones and warm storefront glows, contributing to a polished and atmospheric narrative.
Style
Horizontal, Cinematic, Moody
Industries
Grocery
Color
Jet Black (50%)
Medium Grey (30%)
Background
Street
Context
TVC / TV Commercial