Amiri Amiri Social Campaign Pre-Fall 2026 2026

Description

Captured by photographer Santi de Hita for the Amiri Pre-Fall 2026 campaign, model Blue River Wild sits on a skateboard with their back facing the camera. The styling features an oversized plaid button-up shirt in muted light blue and caramel tones, detailed with graphic artwork and Amiri branding across the back. Paired with distressed denim jeans and dark rectangular sunglasses, the look is framed against a coastal backdrop of a sandy beach and ocean under bright natural daylight.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Streetwear

Color

Background

Sandy Beach

Context

Advertising Campaign