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  • ·Amiri Pre-Fall 2025 Campaign by Bon Duke
BrandAmiri
ProjectPre-Fall 2025 Ad Campaign
A man in a cream knit polo shirt and sunglasses leans against a vintage green car in a carport.

Amiri Pre-Fall 2025 Ad Campaign 2025

Associated creatives

Mike Amiri
Mike AmiriAmiri Creative Director
Bon Duke
Bon DukePhotographer
Cooper Lichacz
Cooper LichaczDirector of Photography
Nima Zaribaf
Nima ZaribafBrand Direction
Kaplan Hani
Kaplan HaniModels
Lainey Hearn
Lainey HearnModels
Lara Menezes
Lara MenezesModels
Rapha Keijzer
Rapha KeijzerModels
and Saul Symon
and Saul SymonModels
Michael Vasquez
Michael VasquezStylist
Clarissa Nyomi
Clarissa NyomiHair
Kendell Cotta
Kendell CottaMakeup
Noah Shelley
Noah ShelleyCasting Director
Farago Projects
Farago ProjectsProduction
Maxim Jezek
Maxim JezekSet Designer
Eddie Holman – “I Love You”
Eddie Holman – “I Love You”

Tags

man leaning on carman leaning against carman in cream polo shirtcream knit polo shirtcream polo shirtknit polo shirtpolo shirtcream trouserstrouserslarge sunglassessunglasses

Description

Captured by photographer Bon Duke for Amiri's Pre-Fall 2025 ad campaign, this vertical portrait features a male model leaning casually against a classic dark green car. The subject wears a textured cream-colored knit polo shirt paired with cream trousers, large tinted sunglasses, a patterned belt, and a wristwatch. Set within a carport featuring patterned white exterior screening, the warm color grading highlights retro aesthetic cues. Styling is handled by Michael Vasquez, with creative direction by Mike Amiri and brand direction by Nima Zaribaf.

Style

Vertical, Commercial, Retro, Golden Hour

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Cream (60%)
Camel (40%)

Background

Carpark

Context

Advertising Campaign