Brand
ProjectAMI S/S 25 by Daniel Archer

Zakaria Dau,
Associated creatives
Tags
Description
This image from the Ami S/S 25 campaign, photographed by Daniel Archer with art direction by Jonathan Ferrari and styling by Anita Szymczak, features two models posing in a warmly lit interior hallway. The female model on the left wears a dark coat over wide trousers and carries a small handbag, while the male model on the right wears a layered brown trench coat and dark trousers. The scene is illuminated with low-key directional lighting casting long shadows across the floor, creating a moody and cinematic atmosphere. The branding text ami alexandre mattiussi is overlaid centrally across the composition.
Style
Editorial, Vertical, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Chocolate (50%)
Jet Black (50%)
Background
Hallway
Context
Advertising Campaign






