Brand
ProjectAMI Spring–Summer 25 Edit

Sofiane Lahcen, Art Director,
Associated creatives
Tags
Description
This portrait from the AMI Spring–Summer 25 Edit campaign features a model framed vertically against a textured stone wall. Long blonde hair blows dynamically across the face, obscuring the features partially. The model wears a vibrant red button-down shirt. The lighting is natural and directional, highlighting the textures of the wall and the flowing hair.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Scarlet (100%)
Background
Stone Texture
Context
Advertising Campaign