Brand
ProjectAmi Pre Fall-Winter 25

Sofiane Lahcen, Art Director,
Associated creatives
Tags
Description
This close-up campaign portrait for the Ami Pre Fall-Winter 25 collection was captured by photographer Sofiane Lahcen with art direction by Sofiane Lahcen. The intimate frame features two models, Elvis Candy-Radovanovic and Famke van Hasselt, biting into a shared red apple against an exterior brick background. Natural light illuminates the subjects, highlighting the texture of their white shirts and gold jewelry. The composition emphasizes raw, candid interaction within a warm editorial style.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Crimson (20%)
Background
Residential Building
Context
Advertising Campaign