Frédérick Asséo, Set Designer, Paris

Description

This image is part of the "Portraits D'ami" Fall 2025 ad campaign for the brand Ami, photographed by Angelo Pennetta and Hedi Stanton with styling by Carlos Nazario. The composition features a woman with short brown hair seated indoors against a pale tiled wall, wearing an oversized light blue button-down shirt and dark trousers. Sunlight streams across the scene from the right, casting sharp diagonal shadows and highlighting the texture of the clothing. Visible branding includes the white Ami logotype overlaid alongside the name alexandre mattiussi in a classic serif font. The overall visual tone is candid and observational, capturing a relaxed moment with natural lighting and soft contrast.