Sofiane Lahcen, Art Director,

Description

This image features a model posing for the AMI Paris Spring Summer 26 campaign. The subject wears a minimalist white sleeveless dress and holds a structured black handbag by its single strap. The background consists of a neutral, textured wall with visible patches of plaster and paint work. Soft natural light illuminates the scene, highlighting the clean lines of the attire and the casual yet deliberate pose.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Concrete Texture

Context

Advertising Campaign