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  • ·Ami Fall 2024 campaign portrait by Vitali Gelwich
BrandAmi
ProjectFall 2024 Ad Campaign
Close-up portrait of a woman with dark hair and neutral makeup looking in profile against a light background for Ami.

Ami Fall 2024 Ad Campaign 2024

Associated creatives

Alexandre Mattiussi
Alexandre MattiussiAmi Creative Director
Vitali Gelwich
Vitali GelwichPhotographer
Jihyo
JihyoModel
Paris
ParisLocation

Tags

woman portrait profilewoman portraitwoman profilemodel close upmodel portraitami campaign portrait

Description

This close-up portrait features model Jihyo captured in profile for the Ami Fall 2024 ad campaign, photographed by Vitali Gelwich. The subject is shown from the shoulders up, wearing a dark garment with a structured collar against a minimal backdrop. Soft, directional lighting highlights the clean features, natural skin texture, and soft makeup. The typography of the brand logo is subtly integrated into the composition across the frame. The color palette centers on muted neutral tones and deep charcoal hues.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Beige (50%)

Background

White Seamless

Context

Advertising Campaign