Ami Fall 2024 Ad Campaign 2024

Description

Captured in monochrome for the Ami Fall 2024 ad campaign, this portrait features Whoopi Goldberg in profile wearing a dark blazer over a blouse with a prominent pussy-bow necktie and hoop earrings. Her braided hair is gathered up, and her expression is serious and composed. The shot is framed indoors against a softly lit background with sheer curtains filtering natural light. Rahim Fortune photographed the campaign in New York City, working with creative direction from Alexandre Mattiusi.

Style

Editorial, Horizontal, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign