Ami 'Cloudy Wool' 2023 Ad Campaign 2023

Description

This fashion editorial portrait from the 'Cloudy Wool' 2023 ad campaign for Ami features a model photographed by Darren Gwynn. The subject stands barefoot against a plain, neutral wall wearing an oversized beige knit sweater with long sleeves and a large letter A logo motif on the chest. Draped over the head and shoulders is a thick, pale blue knitted wrap or scarf that frames the face. The composition employs soft, even studio lighting with a muted, desaturated colour palette and a minimalist studio background. The overall mood is quiet and contemplative, highlighting the tactile wool textures of the garments.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign