ProjectThe Future Classic
Team One, Agency / Creative,
Associated creatives
Tags
Description
This video piece from the project The Future Classic, created in collaboration with AMBUSH and Lexus, features an Asian woman in her 20s wearing a grey suit jacket over a white collared shirt. She stands outside a concrete building with a gridded architectural facade before getting behind the wheel of a silver sedan. The cinematography utilizes natural lighting and cool colour grading, capturing serious expressions and confident movements. The scene transitions between exterior street-level shots and interior car perspectives, emphasizing the automotive subject and tailored wardrobe.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Medium Grey (50%)
Cream (50%)
Background
Residential Building
Context
Advertising Campaign