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  • ·AMBUSH x Lexus The Future Classic video campaign

Team One, Agency / Creative,

Associated creatives

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Description

This video piece from the project The Future Classic, created in collaboration with AMBUSH and Lexus, features an Asian woman in her 20s wearing a grey suit jacket over a white collared shirt. She stands outside a concrete building with a gridded architectural facade before getting behind the wheel of a silver sedan. The cinematography utilizes natural lighting and cool colour grading, capturing serious expressions and confident movements. The scene transitions between exterior street-level shots and interior car perspectives, emphasizing the automotive subject and tailored wardrobe.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Natural light

Industries

Luxury Automotive

Color

Medium Grey (50%)
Cream (50%)

Background

Residential Building

Context

Advertising Campaign