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Amazon Find Your Wavelength 2023

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Amazon's Find Your Wavelength campaign video directed by 72andSunny LA follows a young woman with pink braided hair and a magenta t-shirt as she transitions from an expansive desert landscape into a lush, vibrant jungle party. The video features dynamic choreography, colourful floral pathways, and surreal set pieces including a giant flower with an Amazon smile logo and a suspended disco ball. The cinematography uses saturated colour palettes and natural lighting to create an energetic and immersive musical atmosphere.

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Background

Sandy Beach

Context

TVC / TV Commercial
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