Amar Akway,

Description

This video commercial for Hermès showcases the Rouge Hermès 2025 campaign, directed by photographer Karim Sadli with fashion direction by Elodie David Touboul. Model Amar Akway is featured holding and applying lipstick within a stark, brutalist concrete architectural structure featuring curved ramps and dramatic directional light. Hair styling by Stephane Lancien, makeup by Gregoris Pyrpylis, and manicure by Elsa Deslandes complete the beauty campaign's production. The visuals emphasize clean lines, minimalist textures, and an interplay between architectural form and cosmetics.