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BrandGap
ProjectGapStudio Fall 2026 Campaign
Model Alton Mason wearing a dark indigo asymmetrical denim jacket for GapStudio against a pale studio backdrop.

Gap GapStudio Fall 2026 Campaign 2026

Associated creatives

Zac Posen
Zac PosenDesigner
Daniel Jackson
Daniel JacksonPhotographer
Calvin George Leung
Calvin George LeungCreative Director
Alastair McKimm
Alastair McKimmFashion Editor/Stylist
Tomo Jidai
Tomo JidaiHair Stylist
Aaron de Mey
Aaron de MeyMakeup Artist
Esther Rose McGregor
Esther Rose McGregorActor
Alton Mason
Alton MasonModel

Tags

alton masonalton mason posingdark denim jacketdenim jacketraw denim jacketasymmetrical denim jacketindigo denim jacketdenim trousersdenim jeansmatching denim set

Description

Model Alton Mason poses in a structured, dark indigo raw denim jacket featuring asymmetrical snap button closures and utility chest pockets paired with matching denim trousers. Captured in portrait orientation against a soft, pale studio backdrop, the composition highlights clean lines and tailored workwear construction. Directed creatively by Calvin George Leung and photographed by Daniel Jackson for the GapStudio Fall 2026 campaign, the look is styled by Alastair McKimm with creative direction in design by Zac Posen. White 'GAP STUDIO' typography overlays the lower center of the frame.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Navy (90%)

Background

Grey Seamless

Context

Advertising Campaign