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BrandAdidas
ProjectMi Coach Smart Run Watch

ALTERED.LA, Production,

Associated creatives

ALTERED.LA
ALTERED.LAProduction

Associated creatives

ALTERED.LA
ALTERED.LAProduction

Tags

smartwatchanimationheart rate monitormusic playerdata visualization

Description

The animation displays a smartwatch interface against a black background, featuring a blue wave graphic representing a music player. A selection from "Perfect Prescription" by Night Runner is shown. The interface transitions to display heart rate monitoring, with the rate increasing from 61 to 65 bpm. An anatomical heart is depicted with corresponding cardio exertion levels indicated. The overall style is tech-forward, suggesting applications in fitness and health monitoring.