Almacantar Brand Identity 2021

Description

Graphic design brand identity project created by DutchScot for Almacantar featuring typographic layouts of London locations and landmarks. The composition displays various neighbourhood names such as marylebone, fitzrovia, soho, and mayfair arranged in distinct alignments and letter spacings across a neutral off white background. Prominent focal points include centre point, oxford street, and regent street alongside smaller references to cultural institutions and geographic markers. The overall aesthetic is clean and minimal, emphasizing editorial typography and spatial relationships within urban cartography.

Style

Artistic, Horizontal, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

White Seamless

Context

Advertising Campaign