Allstate Smooth 2021

About

This commercial spot titled Smooth for Allstate showcases a series of precarious everyday items balanced safely on the roofs and hoods of moving vehicles. Objects ranging from iced beverages and bowls of goldfish to fragile desserts and bags remain undisturbed as cars travel along suburban streets and sunny residential neighborhoods. The video emphasizes smooth driving habits and rewards through crisp cinematography and natural daylighting. Later scenes feature a young girl looking out a car window and a man checking a savings reward balance on his smartphone. The project was created by agency Droga5 New York with music and sound produced by Wave Studios NY.