BrandNetflix
ProjectAxel F Launch
Allied Global Marketing US, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video showcases the exterior of a Westfield shopping center and features an outdoor event promoting Beverly Hills Cop, made in partnership with Netflix. A large-scale boombox and a giant Axel F cassette tape are the central objects, with several people interacting with the setup. The event has been set up on an artificial grass surface. The day appears bright, with shadows on the pavement. Some of the participants are actively dancing and having fun, while others are observing and taking pictures. There is some text, including the Netflix logo and 'Beverly Hills Cop: Axel F.'