Brand
ProjectAdrift BTS
Howatson+Company, Creative Agency, Sydney
Associated creatives
Tags
Description
This behind-the-scenes video captures the production of the Allianz Adrift campaign, highlighting the creative collaboration between FINCH and Howatson+Company. The footage showcases dramatic coastal and stadium environments, featuring athletes and crew members working through intense scenes. Director Michael Gracey discusses the creative vision behind the project, focusing on resilience and recovery. The video employs cinematic lighting and professional live-action capture techniques to document the making of the commercial.
Style
Horizontal, Commercial, Cinematic
Industries
Insurance
Context
Backstage / Behind the Scenes