Allen & Gerritsen, Agency / Creative,

Description

The video is a montage of historical footage, intercut with text overlays. The clips show a hand writing with a quill on parchment, historical documents, a hand placing something into a glass, a man writing, a flock of birds on a wire, Martin Luther King Jr. speaking, a rocket launch, a house with a flag, a runner, a crowd of people cheering, an old plane taking off, and people protesting. The text overlays include phrases like "OUR CITY UNLEASHED," "THE loudest idea IN history," and "POWER BELONGS TO the PEOPLE." The style is documentary with the visual techniques being photography and motion. The overall feel is historic and bold.