Brand
ProjectAll the Way West
Carat Australia, Media,
Associated creatives
Tags
Description
This cinematic promotional video created for the West Coast Eagles as part of the All the Way West project opens with a sweeping aerial shot of a vehicle kicking up dust along a remote outback dirt track. The sequence transitions through intimate portraits of a driver, energetic stadium crowds waving team banners, players running on the field with a football, and supporters holding homemade signs and watching game footage on mobile devices. The visual narrative combines natural lighting and drone footage to emphasize the deep community ties and passionate fandom surrounding the club.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Football (American)
Background
Mountain
Context
TVC / TV Commercial