Alexia Sidibe, Art Director, Paris

Description

A close-up studio shot features a beige cosmetic squeeze tube inverted and resting on its polished chrome cap. Liquid foundation in a matching shade drips smoothly down the surface of the tube and pools onto the clean, bright base below. Harsh, directional light creates a bold, elongated shadow to the right, highlighting the sleek contours of the packaging and the viscous texture of the liquid product.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

3D render / CGI, Hard Light

Industries

Cosmetics

Color

Background

White Seamless

Context

Advertising Campaign