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Brand
Alexander McQueen
ProjectMcQueen S/S 2025 Campaign
Model standing on rocky foreground wearing a black lace dress on a sandy beach under an overcast sky.

Sarah Richardson, Editor-in-Chief,

Associated creatives

Seán McGirr
Seán McGirrDesigner
Glen Luchford
Glen LuchfordPhotographer
Sarah Richardson
Sarah RichardsonFashion Editor/Stylist
Christopher Simmonds
Christopher SimmondsArt Director
Gary Gill
Gary GillHair Stylist
Daniel Sallstrom
Daniel SallstromMakeup Artist
Julia Lange
Julia LangeCasting Director
Ama Quashie
Ama QuashieManicurist
Meshach Henry
Meshach HenryMovement Director
Ajus Samuel
Ajus SamuelModel
Douta Sidibe
Douta SidibeModel
Li Cheng Yuan
Li Cheng YuanModel
Libby Bennett
Libby BennettModel
Lina Zhang
Lina ZhangModel
Owen Ruppersburg
Owen RuppersburgModel
Sara Caballero
Sara CaballeroModel

Tags

model in black dressblack dressmodelblack lace dresslace dress

Description

This image from the Alexander McQueen S/S 2025 campaign, photographed by Glen Luchford with fashion styling by Sarah Richardson, features a model posing on wet rocks against a coastal landscape. The model wears a black sheer lace dress with structured shoulders and fringe detailing, paired with buckled footwear. The background shows a sandy beach meeting a calm sea under an overcast sky, creating a moody, desaturated atmosphere with natural lighting. Large white capital lettering spelling MQUEEN is overlaid horizontally across the center of the frame.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Sandy Beach

Context

Advertising Campaign