BrandAlexander McQueen
ProjectMcQueen Pre S/S 26 Hero

Jum Kuochnin, Model,
Associated creatives
Tags
Description
This portrait from the Alexander McQueen Pre S/S 26 hero project was photographed by Sam Khoury with art direction by SJ Todd. The image features a model with dark hair wearing a black tailored blazer accented with a prominent satin bow tie against a dark background. The shot utilizes direct flash lighting to create sharp highlights and deep shadows, emphasizing the texture of the garments. Bold brand typography overlay appears across the center of the frame.
Style
Vertical, Commercial, Warm, Gritty
Techniques
Flash
Industries
Luxury Fashion Houses
Color
Jet Black (80%)
Background
Black Seamless
Context
Advertising Campaign






