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  • ·Alex Fulton Brand Identity Design and Art Direction

Toaki Okano, Photography,

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Description

This dynamic brand identity video showcases the vibrant aesthetic of artist Alex Fulton across a series of colorful and carefully styled vignettes. The multi-scene piece features a person interacting with vivid props, textiles, and patterned interiors, alongside bold typographic branding. The sequences move through various art-directed environments, highlighting rich textures, contrasting color blocks, and playful compositions. Created for artist Alex Fulton with design by Bathgate Design and photography by Meg Stuthridge and Toaki Okano.

Style

Horizontal, Commercial, Graphic

Color

Hot Pink (40%)
Jet Black (30%)
Lemon (30%)

Context

Brand Film / Corporate Video