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  • ·Alex Fulton Brand Identity Design and Art Direction

Toaki Okano, Photography,

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Description

This dynamic brand identity video showcases the vibrant aesthetic of artist Alex Fulton across a series of colorful and carefully styled vignettes. The multi-scene piece features a person interacting with vivid props, textiles, and patterned interiors, alongside bold typographic branding. The sequences move through various art-directed environments, highlighting rich textures, contrasting color blocks, and playful compositions. Created for artist Alex Fulton with design by Bathgate Design and photography by Meg Stuthridge and Toaki Okano.