Bathgate Design, Design,

Description

This dynamic brand identity video showcases the vibrant aesthetic of artist Alex Fulton across a series of colorful and carefully styled vignettes. The multi-scene piece features a person interacting with vivid props, textiles, and patterned interiors, alongside bold typographic branding. The sequences move through various art-directed environments, highlighting rich textures, contrasting color blocks, and playful compositions. Created for artist Alex Fulton with design by Bathgate Design and photography by Meg Stuthridge and Toaki Okano.