Brand
ProjectPre Fall '24 Players

Willow Jay, Talent,
Associated creatives
Tags
Description
This fashion editorial image for the Alemais Pre Fall '24 Players campaign features a blonde female model with a bob haircut, seated and wearing a patterned transparent coat with green piping over a white collared shirt, paired with tall black boots. She is positioned in a studio setting against a painted backdrop depicting a snowy mountain, lake, and forest landscape. The foreground features green turf lit by low-slung linear studio lights casting a greenish glow. The image was styled by Caroline Tran and photographed by Georges Antoni under the creative direction of Lesleigh Jermanus.
Style
Editorial, Vertical, Warm, Grainy
Techniques
Flash
Industries
Designer Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Set-dressed
Context
Advertising Campaign