Leo Chicago, Agency / Creative,

Description

This commercial spot for ALDI USA titled Cart Corral Cowboy features a man dressed as a cowboy interacting with another shopper outside a grocery store storefront. The cowboy wears a wide-brimmed black hat, fringed suede jacket, and neckerchief, leaning against a brick wall next to shopping carts. Natural daylight illuminates the scene set against the exterior of an ALDI store with visible signage. The camera captures medium shots and close-ups of the two men conversing in a comedic register.

Style

Humorous, Horizontal, Commercial, Warm

Industries

Grocery

Color

Background

Retail Storefront

Context

TVC / TV Commercial