Factory Studios, Music / Sound,

Description

This commercial for Aldi titled It's Not Complicated showcases organic chopped tomatoes through humorous and surreal vignettes. The video transitions from a clean studio product shot to a rustic wooden table with birds, a man dining outdoors in a white shirt and tuxedo bow tie, and a vast landscape filled with performers dressed as tomatoes dancing at sunset. Finally, the scene settles into a bustling supermarket aisle where a shopper interacts with a display of the canned tomatoes. The production employs high-end live-action techniques with vivid colour grading and dynamic framing.

Style

Humorous, Horizontal, Commercial, Saturated, Warm

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

TVC / TV Commercial