Bastion,

Description

This vertical video ad for Aldi titled IQ Test shorts 2 features an older woman relaxing on a patterned sofa in a domestic living room while browsing groceries on a smartphone app. The footage cuts between close-up shots of her interacting with the phone screen and medium shots of her speaking directly to the camera with an expressive demeanor. Created in collaboration with agencies Bastion, MassiveMusic Sydney, and Digitas ANZ, the piece highlights the ease of digital grocery shopping.

Style

Vertical, Commercial, Golden Hour

Industries

Restaurants

Color

Background

Living Room

Context

TVC / TV Commercial