Digitas ANZ, Agency / Creative,

Description

An elderly couple sits together on a dark leather couch in a living room setting, smiling and talking in a commercial video for Aldi. The man wears a dark jacket over a patterned polo shirt, while the woman wears a light blue button-down shirt and glasses. On-screen text introduces them as Paul and Vicki, the Special Buys Gurus, with playful IQ score graphics appearing above their heads. The video cuts between their home conversation and footage of them shopping together in an Aldi supermarket aisle.

Style

Horizontal, Commercial, Clean

Industries

Big Box Retail

Color

Background

Living Room

Context

TVC / TV Commercial