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BrandAlberta Ferretti
ProjectFall 2023 Ad Campaign
Model Ida Heiner in a mesh top and dark leather trousers posing against a smoky dark background for Alberta Ferretti Fall 2023.

Alberta Ferretti Fall 2023 Ad Campaign 2023

Associated creatives

Sara Hemming
Sara HemmingCreative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Candice LO
Candice LOVideographer
Ida Heiner
Ida HeinerModel
Poppy Kain
Poppy KainStylist
Eugene Souleiman
Eugene SouleimanHair
Hiromi Ueda
Hiromi UedaMakeup

Tags

woman wearing mesh topmesh topwoman in leather trousersleather trouserswoman posingfemale model

Description

Model Ida Heiner is captured in a striking studio portrait for the Alberta Ferretti Fall 2023 ad campaign, photographed by Rafael Pavarotti with creative direction by Sara Hemming and styling by Poppy Kain. She wears a sheer black mesh sleeveless top paired with wide-leg dark burgundy leather trousers, her hands casually resting in her pockets. Her hair is styled very short and close to the head by Eugene Souleiman, complemented by minimal makeup by Hiromi Ueda. The composition is shot vertically against a dark, moody background filled with swirling blue-grey smoke and atmospheric low-key lighting that creates subtle reflections on the glossy floor below.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Espresso (50%)

Background

Black Seamless

Context

Advertising Campaign