Brand

Happy Massee, Set Designer,
Associated creatives
Tags
Description
The Alaïa Winter/Spring 2025 campaign features model Daria Werbowy photographed by Tyrone Lebon. Daria Werbowy stands wearing a long, form-fitting white sleeveless dress with sheer paneling, leaning against a minimalist white architectural corner. Strong directional sunlight casts crisp, elongated shadows across the plain background. The campaign includes creative direction by Pieter Mulier, fashion styling by Aleksandra Woroniecka, hair by Anthony Turner, makeup by Yadim, casting by Ashley Brokaw, and set design by Happy Massee.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (100%)
Background
White Seamless
Context
Advertising Campaign







