Yadim , Makeup,

Description

This black and white fashion campaign image for Alaïa's Fall 2024 collection features model Mona Tougaard seated indoors within a softly lit hotel room setting. She wears a voluminous, textured white coat paired with dark heels, posed against a backdrop of classic interior furnishings including lamps, a desk, and framed artwork. Bold red typography featuring the Alaïa brand name and campaign details is prominently overlaid across the lower portion of the frame. The composition reflects a sophisticated editorial aesthetic with high-contrast monochrome tones and refined styling directed by Pieter Mulier and captured by photographer Tyrone Lebon.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign