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  • ·Alaïa Fall 2024 Ad Campaign Monochromatic Portrait
Brand
Alaïa
ProjectFall 2024 Ad Campaign
Black and white portrait of a model wearing a plush white coat seated indoors with red ALAÏA text overlaid.

Aleksandra Woroniecka,

Associated creatives

Pieter Mulier
Pieter MulierCreative Director
Ezra Petronio & Lana Petrusevyc
Ezra Petronio & Lana PetrusevycArt Director
Tyrone Lebon
Tyrone LebonPhotographer
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Anthony Turner
Anthony TurnerHair
Yadim 
Yadim Makeup
Ashley Brokaw
Ashley BrokawCasting Director
Arthur De Borman
Arthur De BormanProduction Designer
Awar Odhiang
Awar OdhiangModels
Felice Nova Noordhoff
Felice Nova NoordhoffModels
Mona Tougaard
Mona TougaardModels
Vittoria Ceretti
Vittoria CerettiModels

Tags

model in plush white coatwhite coatplush white coatmona tougaardmodel seated indoorsmodel seatedwoman in white coat

Description

This black and white fashion campaign image for Alaïa's Fall 2024 collection features model Mona Tougaard seated indoors within a softly lit hotel room setting. She wears a voluminous, textured white coat paired with dark heels, posed against a backdrop of classic interior furnishings including lamps, a desk, and framed artwork. Bold red typography featuring the Alaïa brand name and campaign details is prominently overlaid across the lower portion of the frame. The composition reflects a sophisticated editorial aesthetic with high-contrast monochrome tones and refined styling directed by Pieter Mulier and captured by photographer Tyrone Lebon.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (30%)

Background

Hotel Room

Context

Advertising Campaign