Haojie Qi, Model,

Description

This portrait for the Alaïa 'Archetypes' Spring 2026 ad campaign was photographed by Shayne Laverdiere, with art direction by Lana Petrusevych and Ezra Petronio. The image features a model wearing a heavy black hooded coat paired with a black skirt and sheer polka-dot overlay, standing within a minimalist wooden corner structure against a pale wall. The lighting is clean and balanced, highlighting the rich textures of the garments and the architectural geometry of the set.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign