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  • ·Alaia Archetypes Spring 2026 Ad Campaign Portrait
Brand
Alaïa
Project'Archetypes' Spring 2026 Ad Campaign
Model wearing a black hooded coat and sheer polka dot dress standing inside a wooden structural corner backdrop

Haojie Qi, Model,

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Lana Petrusevych
Lana PetrusevychArt Director
Ezra Petronio
Ezra PetronioArt Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Alix Bouthors
Alix BouthorsModels
Awar Odhiang
Awar OdhiangModels
Binx Walton
Binx WaltonModels
Haojie Qi
Haojie QiModels
Lulu Tenney
Lulu TenneyModels
Mona Tougaard
Mona TougaardModels
Damien Boissinot
Damien BoissinotHair
Christelle Cocquet
Christelle CocquetMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

woman in black hooded coatblack hooded coathooded coatblack coatcoatwoman in blackwoman

Description

This portrait for the Alaïa 'Archetypes' Spring 2026 ad campaign was photographed by Shayne Laverdiere, with art direction by Lana Petrusevych and Ezra Petronio. The image features a model wearing a heavy black hooded coat paired with a black skirt and sheer polka-dot overlay, standing within a minimalist wooden corner structure against a pale wall. The lighting is clean and balanced, highlighting the rich textures of the garments and the architectural geometry of the set.