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  • ·Alaïa Archetypes Campaign Featuring Hailey Bieber
BrandAlaïa
Project'Archetypes' Fall 2026 Ad Campaign
Hailey Bieber wearing a red cutout top and pink skirt lying down on a light floor, captured in a campaign advertisement for Alaia.

Pieter Mulier, Creative Director,

Associated creatives

Pieter Mulier
Pieter MulierAlaïa Creative Director
Ezra Petronio & Lana Petrusevych
Ezra Petronio & Lana PetrusevychCreative Director
Tyrone Lebon
Tyrone LebonPhotographer
Hailey Bieber
Hailey BieberModel
Graces Mews
Graces MewsLocation
Lebon’s London Gallery
Lebon’s London GalleryLocation

Tags

Hailey Bieber reclining

Description

Hailey Bieber is captured in a reclining pose for the Alaïa 'Archetypes' Fall 2026 campaign. She wears a vibrant red sleeveless top with distinct cutout details layered over a bright pink skirt. The lighting is soft and diffused, creating a clean studio aesthetic against a light, neutral background. The composition is focused on the subject, who looks directly at the camera with a neutral expression. Large black typography overlays the image, identifying the brand and campaign details.

Style

Editorial, Lifestyle, Commercial

Techniques

Studio strobe, Natural light

Industries

Luxury Fashion Houses