AKQA US, Agency / Creative,

Description

This video showcases the collaboration between JD and Nike to celebrate Air Max Day '23, featuring an underground radio station and rising artists. The video includes shots of people working on a soundboard, a store with displays of sneakers, and various scenes from New York City. Close-ups of hands adjusting equipment, individuals smiling at the camera, and people walking on the street are included. The overall tone is urban and youthful, with a focus on music, fashion, and street culture.